By Katherine NoyesWe’ve written about Tinypass on a few occasions before, including its launch in late 2012 of a metered paywall platform. The company continued to grow nicely over the course of last year, and recently it rolled out a new offering.Tinypass Downloads, which made its debut last week, aims to make it easy for publishers to quickly sell access to downloadable assets on their own sites. The tool can be implemented in just minutes, the company says; even more important is that, unlike other download monetization tools, it doesn’t require that the customer leave the publisher’s site during the process.”Many publishers’ most valuable content is downloadable, from research reports to video clips to podcasts,” said Trevor Kaufman, CEO of Tinypass. “Publishers have been seeking a simple way to offer these assets within their existing site, with individual prices, surrounded by their own branding and messaging. Tinypass Downloads makes monetizing this content easier than ever.”
Publishers begin by uploading and storing their content assets directly with Tinypass, including naming the file(s), describing the content and choosing a thumbnail image. Then, they simply direct customers to the Sell Page link generated by the download configurator in their Tinypass dashboard or embed the Sell Page into their own site using an iFrame. For developers working with large asset libraries, Tinypass Downloads can be fully customized using an accompanying API.Some 250 organizations currently use the Tinypass platform, says the company, which aims to enable media companies, publishers, research firms, education companies and other businesses to develop customized pricing models for all types of digital media. Also last week, Tinypass released a brand-new publisher guide including how-to articles, a Q&A forum, tips and tricks, and integration guides to popular platforms like Squarespace, Tumblr, Weebly and WordPress.