Conde Nast Partners with Amazon to Sell Digital + Print Subscriptions

Amazon and Conde Nast announced a major partnership on Tuesday that lets consumers subscribe to bundled print + digital subscriptions to a number of

Amazon and Conde Nast announced a major partnership on Tuesday that lets consumers subscribe to bundled print + digital subscriptions to a number of Conde Nast titles, including Vogue, Vanity Fair, Wired, Bon Appétit, and Golf Digest.While the partnership only supports certain titles (The New Yorker, with its great iPad app, is conspicuously missing), a bundled subscription through Amazon lets consumers immediately access the digital edition through any one of many devices, including the Kindle, iPad, Android tablet and Android smartphone. (Potential Upsell: multi-device access!)Most interestingly, the deal (brokered by Bob Sauerberg, president of Conde Nast, and Russ Grandinetti, vice president of Kindle Content at Amazon, during an MPA conference) allows Conde Nast to access the same consumer data it would get when a reader subscribes directly through the company. The lack of consumer data has been a major sore point among publishers trying to leverage digital platforms through Apple and Amazon, but this deal marks a turning point in Amazon’s willingness to work with magazine publishers.There’s no word yet if this deal will extend to other magazine publishers. And while Amazon will get a cut of sales revenue, both Amazon and Conde Nast were tight-lipped on whether it will be the usual 30% or less.The bundled packages have special introductory pricing of $3-$6 for six months, and then the regular annual subscription bundle price (usually around $19.99) will be charged. Laura Hazard Owen of GigaOm has a nice write-up of the pricing and fine print from a consumer angle, including how the delay in print delivery for subscriptions is allowing consumers to have more than 6 months of digital access.

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