ComScore to Add Mobile and App Viewing to Web Rankings

For many publishers who have seen more success through mobile devices and apps than through their websites, website rankings can be a thorn in
For many publishers who have seen more success through mobile devices and apps than through their websites, website rankings can be a thorn in their side. At the same time, publishers who inflate their app engagement numbers have been happily unmonitored for a while now. That all may change. ComScore just announced the launch of its Media Metrix Multi-Platform, which will track visitors to websites, mobile sites and mobile apps, and then combine those tallies. The…...

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