Case Study Lessons: Multi-User Trials Help Convert Individuals into Site License Prospects

This week’s Case Study on our sister site Subscription Site Insider has one of the most interesting lead generation tactics we’ve seen for site
This week's Case Study on our sister site Subscription Site Insider has one of the most interesting lead generation tactics we've seen for site license sales. GenomeWeb provides news and information about the molecular biology and genomics fields. Obviously, this is the type of publication that's ripe for site license sales, particularly for companies creating technology based on scientific advancements. In order to facilitate upselling site licenses, GenomeWeb has created a paid ($95) three-person trial. During the…...

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