Facebook targeting just got a whole lot better, according to our monthly Webinar guest speakers this week, Stuart Jordan and Michael McCurdy.Forget the right rail, McCurdy, co-founder of TestingMom.com, said, referring to the original designated area on Facebook for ads and sponsored posts. Nowadays, it’s all about the Desktop and Mobile news feed.McCurdy said that TestingMom.com found a much higher click-through and conversion rate when it targeted specific audiences through the desktop news feed option. In fact, TestingMom.com is getting a conversion rate of 5.7% on the ad shown below, which is fabulous, especially since McCurdy said he thought a 1% conversion rate would be impressive on Facebook.

As you can see by the arrows, TestingMom.com has set this ad to display in Facebook users’ desktop and mobile news feed, but not the right column. And while longer intro text tends to lead to more clicks on desktops, McCurdy purposely made the intro text to this post brief so that mobile users would be able to see the link right away.Keep in mind that this example is specific to TestingMom.com. One of our Webinar attendees stated that his site has seen more clicks when using the right rail as opposed to the desktop news feed. However, that person wasn’t targeting new audiences; rather they were re-targeting prospects based on email addresses.McCurdy also had some helpful tips on how to size images so that they show up big (and not as thumbnails) in sponsored posts. And Jordan explained the various options now available on Facebook, from targeting custom and look-a-like audiences to conversion tracking.You can discover all their great tips in the two-part video recording available on-demand to Subscription Site Insider members.