Case Study Lessons: Ignore the Right Rail When Advertising on Facebook

Facebook targeting just got a whole lot better, according to our monthly Webinar guest speakers this week, Stuart Jordan and Michael McCurdy. Forget the right
Facebook targeting just got a whole lot better, according to our monthly Webinar guest speakers this week, Stuart Jordan and Michael McCurdy. Forget the right rail, McCurdy, co-founder of TestingMom.com, said, referring to the original designated area on Facebook for ads and sponsored posts. Nowadays, it's all about the Desktop and Mobile news feed. McCurdy said that TestingMom.com found a much higher click-through and conversion rate when it targeted specific audiences through the desktop news feed option. In fact,…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Share on facebook
Share on twitter
Share on linkedin
Share on email

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.