Case Study Lessons: How to Work a Trade Show Booth for Subscription Sales

By Minal Bopaiah Ah, the dreaded trade show booth — a staple in B2B marketing, but avoided whenever possible by conference-goers. But fear not!
By Minal Bopaiah Ah, the dreaded trade show booth -- a staple in B2B marketing, but avoided whenever possible by conference-goers. But fear not! We've discovered a killer way to leverage your trade show booth for subscription sales! In this week's Members-Only Case Study on Virginia Lawyers Weekly (VLW), Publisher Paul Fletcher explains how VLW is able to get the most out of their trade show attendance without pushing subscription sign-ups on the spot. In short, VLW allows its…...

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