Angie’s List Stock Gets Unexpected Boost After Reporting Q1 Profit

After years of being in the red, Angie’s List (ANGI) is finally showing a profit, reporting $4.4 million in net income for the first

After years of being in the red, Angie’s List (ANGI) is finally showing a profit, reporting $4.4 million in net income for the first quarter of 2015. This is a big improvement over recent year-end losses:

Year Net Loss(rounded to nearest million)
2012 $53 million
2013 $33 million
2014 $12 million

Comparing year-over-year, Angie’s List reported a $3.8 million loss for the first quarter of 2014. Coupled with decreasing losses since FYE 2012, could this signal a positive trend for the Indiana-based company? Wall Street seems to think so. In fact, yesterday USA Today reported that Angie’s List stock closed at $6.46, a 5.04% increase. While Angie’s List did not meet Wall Street predictions in terms of revenue, the Q1 profit pushed up stock prices.According to the USA Today article, the profit was due, in part, to a 31% drop in marketing expenses including a decrease in acquisition costs per member. In the Angie’s List investor report for FYE 2014, CEO Bill Oesterle attributed the company’s improved position to revenue growth, improved margins and investing in market growth.Insider Take:As we reported in January when Angie’s List launched a digital-only weekly magazine, the company has never turned a profit in its 20 years, yet it has all the makings of a successful business. In 2014, for example, Angie’s List reported more than 3 million paid members, a 22% increase over the previous year. Its average membership renewal rate is 74% with a first-year retention rate of 70%.With those kinds of numbers and an eye toward adding value with products like the magazine, Angie’s List could, indeed, be successful. It needs to continue to grow its market base, reduce expenses and offer unique products and services. Perhaps with Oesterle stepping down, the company can continue this upward trend and remain in the black for more than a quarter at a time.  

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