Last year, Netflix settled a class action privacy lawsuit to the tune of $9 million. After paying $2.25 million in attorney fees and $6.75 million to various privacy organizations (ironically, the plaintiffs received no money), the company remained tight-lipped about whether it would be changing any of its data collection procedures.But this past Friday, new details emerged. Apparently, Netflix has agreed to delete ex-subscriber’s video cue list at least one year after they terminate their membership, if not sooner.The fact that Netflix was holding on to this information is not surprising. But the fact that the plaintiffs in the case were able to get them on a law signed by Ronald Reagan is.The Video Privacy Protection Act (VPPA) was signed in 1988 by President Reagan after a DC paper leaked the Blockbuster rental list of Supreme Court nominee Robert Bork (if you’re hoping for a list of scurrilous titles linked to Bork, you’re going to be sadly disappointed; the most questionable video he seemed to have rented is “Ruthless People”- and that’s based on taste not content).Historical trivia aside, this is an important case for all subscription site executives, who may want to retain ex-subscriber contact information for return campaigns. However, tracking customer behavior long after people unsubscribe from your service is likely to get you in some legal hot water. Stick to an email and/or mailing address and avoid the pricey lawsuit.