Adobe’s Digital Publishing Suite to Include MPA Tablet Metrics

Back in May, the Association of Magazine Media (still using its old acronym MPA) released suggested metrics for tablet editions of magazines. This week,
Back in May, the Association of Magazine Media (still using its old acronym MPA) released suggested metrics for tablet editions of magazines. This week, Adobe announced that it will include four of the MPA metrics in its Digital Publishing Suite, namely: total number of tablet readers per issue total number of sessions per issue average time spent per reader per issue average number of sessions per reader per issue The metrics will be available to all customers of Adobe Digital Publishing…...

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