GM Launches Book by Cadillac, a Luxury Car Subscription Service

Last week General Motors announced Book by Cadillac, a first-of-its-kind subscription service for luxury cars. In exchange for a flat monthly fee of $1,500, Book members get access to select Cadillacs and can even switch vehicles when needed to suit their various needs. Using the Book mobile app, members reserve a vehicle to be delivered to their location by a “white-glove concierge service.”

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