New York Times to Double Digital Audience and Ad Revenue by 2020
The New York Times plans to double its digital-only subscription base by the end of the decade. The news comes from an 11-page internal strategy memo, “Our Path Forward,” circulated to NYT staffers last week. In the memo, NYTCO CEO Mark Thompson and New York Times editor-in-chief Dean Baquet explain their vision for the media outlet. Their vision for the future includes doubling NYT’s digital audience (currently at 1.1 million subscribers) , doubling digital ad revenue…
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