May 13, 2015

Last year Internet advertising revenue in the U.S. totaled $49.45 billion, a 16% increase over 2013 spending, according to the Interactive Advertising Bureau’s April 2015 report. Mobile ad revenue made up $12.5 billion, a 76% increase over 2013 spending. Mobile advertising now represents 25% of total Internet advertising, an 8% increase over 2013. “Marketers clearly recognize that consumers are leading mobile-first lives and are investing their ad dollars accordingly. The news of digital video’s double-digit growth…