HBO to Launch Standalone Service – HBO Now – for $15/Month in April

After talking about its product for nearly six months, HBO finally announced details of its streaming video service, said the International Business Times last week. The much-awaited service will be called HBO Now and will cost subscribers $15 a month. HBO plans to launch the standalone service in April to coincide with the fifth season premiere of “Game of Thrones.” HBO is also talking to potential partners (e.g., Apple, Roku, Amazon) to help distribute the product.…

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