Lessons from HBO’s Content Marketing Strategy: Set John Oliver Free But Keep the Paywall
Should publishers give away their content for free? Matthew Bryan Beck of SayDaily thinks so. That’s what he’s telling readers in his Dec. 11, 2014 article “Why John Oliver’s Digital Strategy is Winning the Internet.” While Beck makes some valid arguments, his reasoning is flawed. Let’s start with the premise. Last Week Tonight with John Oliver is a popular, weekly HBO show, available to subscribers. After each show, HBO releases clips of the longest segment (10…
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