October 28, 2014

Hits. Page Views. Unique Visitors. Duration of Visit. For years, website and blog owners have used traditional website statistics and Google Analytics to measure web traffic. They serve up these stats to their advertisers to show customer engagement. The more eyeballs to their content, the more money they can charge their advertisers. Some sites also use this data to determine what type of content attracts and retains readers and viewers. But with the advent of new…