Washington Post Grows Subscriber Base by Expanding into Regional Markets
Earlier this year, the Washington Post announced a Newspaper Partner Program to grow its digital subscriber base. Starting in May, the Post began offering free digital access to its websites and mobile apps to subscribers of more than 120 regional, daily newspapers including the Minneapolis Star Tribune, The Dallas Morning News and the Toledo Blade. The regional newspapers benefit by offering additional content at no extra cost to subscribers, resulting in better retention. If readers were…
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