Overlays are #1 Opt-In Tactic for Growing Email Lists, Report Says
Home-grown email lists are far more valuable to marketers than lists bought from third parties. But what’s the best way to grow your email list organically? According to the executives surveyed for our Email Marketing Benchmark Report, lightbox overlays are the #1 tactic for gaining opt-in email addresses. In fact, 90% of respondents said overlays were somewhat to highly effective (see chart below). On-page sign-up boxes and free downloads were rated equally as effective as overlays (90% for each, but…
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