Gmail’s Promotion Tab Leads to ‘Decrease’ or ‘No Change’ for Email Open and Click-Through Rates
We previously wrote about how Gmail’s new “Promotions” tab is actually increasing click-through rates for some email marketing emails, even while decreasing open rates. But our own research of more than 70 subscription marketers provides data that argues the contrary. Specifically, our new Email Marketing Benchmark Report asked subscription marketers and digital content publishers about how Gmail’s new promotion tabs had affected their open and click-through rates. As you can see in the chart below, the large majority…
