The One Question to Save Your Paid Content Business

How would you kill your business? Time after time, I speak with digital publishing professionals who know the industry is changing, but can’t seem to gain traction in their news rooms, editorial departments, or executive meetings to do anything about it. That’s why I started studying change management and organizational development principles, and this week came across a provocative approach to motivating employees for change. Instead of asking, “How can we save our business?” or “How can…

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