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February 20, 2014

Boardroom Insiders Uses Internal Word-of-Mouth to Upsell Site License Seats

Case Studies, Subscriber Only /

What do you do when you have a great subscription product an entire company can benefit from? Sell one division first! We spoke with Sharon Gillenwater, Principal and Founder of Boardroom Insiders, about how this subscription database is using internal champions to shorten its sales cycle. Plus, discover some great content marketing tips for database publishers, why designing a homepage like a landing page is a great idea for B2B sites, and one of the few times PayPal is a great choice for a payment processor.

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Case Study Lessons: Work with Group Subscribers to Engage Users But Reduce Costs

Business Strategy, News /

By Minal Bopaiah Boardroom Insiders makes the majority of its revenues from group subscription sales, but at least a third of its revenue comes from requests for bespoke projects. The site provides in-depth profiles on executives at the Fortune 500 and beyond for marketing and sales professionals, but often subscribers need profiles for senior executives in private or global companies, or divisional directors at larger corporations. In order to meet this need, Boardroom Insiders will offer custom profiles…

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