Most B2C Emails Opened on iPhones and Desktops
By Minal Bopaiah While the iPhone and iPad accounted for 50% of opens for B2C emails in the fourth quarter of 2013, desktop environments came in second with 35% of opens, according to new data from Moveable Ink. While the data did not differentiate between eCommerce and subscription content emails, the information is useful for B2C subscription sites looking to optimize their email marketing and member engagement. Namely because the data points to high usage on Apple…
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