January 29, 2014

By Minal Bopaiah Last April, Ukranian English-language newspaper The Kyiv Post launched a partial paywall. But then in November, the Ukraine saw massive political protests, leading The Kyiv Post to lower its paywall completely. Now, I highly recommend that subscription sites lower their paywall when necessary or advantageous — that can be in response to breaking news, or as a marketing promotion timed to an event. But this is a strategy that requires forethought and standard operating protocol,…