The Washington Post’s New App Reduces Text, Likely to Increase Engagement
The #1 refrain I seem destined to repeat to news editors is to understand the difference between new media and print when creating content. Just like you wouldn’t convey the news on TV with a scrolling version or a newspaper, newspaper shouldn’t simply recreate the print experience for the second screen online. That’s why I was so excited to discover The Washington Post’s new app Topicly. Designed for mobile and tablet use, but just as useful…
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