September 13, 2013

I once gave a talk where someone asked me “What’s the best color for a button?” I remember mumbling something about red and orange doing well, usually, and then gave my standard response that the button should contrast with your site’s design and brand colors. But I may have been wrong. Apparently, blue buttons are testing off the charts. But first, let me say my belief in orange buttons was not unfounded. Numerous A/B tests have shown that…