3 Tips for Mobile Optimized Emails for Subscription Sites
I learned some new tips today regarding mobile email via Marketo’s Webinar on “The Definitive Guide to Engaging Email Marketing — Part 1: How to Grow Your List, Break the Rules, and Win.” While the speakers generally assumed that the audience was using email to market products, these tips for mobile email optimization apply to subscription content just as much as eCommerce sites. #1. Design for small screens. That means that not only should the buttons…
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