Why You Need to Distinguish Between Mobile and Tablet Audiences to Sell Content
At the many conferences I’ve attended, publishers and marketers sometimes use the word “mobile” to imply tablet and mobile platforms for content. However, recent research from the mobile ad firm Flurry makes it clear why we all must delineate a clear line between these two types of devices, especially when it comes to audience demographics and content consumption. Flurry analyzed usage data from more than 44,000 iPad and iPhone devices in May and found a stark…
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