August 12, 2013

For most subscription content sites, getting an initial email registration is the first step in the sales funnel. But even that can proove challenging. That’s why we were excited to hear about this interesting email test from BrightTalk during WhichTestWon’s email testing awards Webinar last Friday. BrightTalk tested whether having a large, hero image highlighting one particular content piece in an email increased registration to view content, or if having equally-sized thumbnails would work. (A visual mock-up…