Tablet and Mobile Engagement Increasing for News and Magazines, But Discoverability Problems Persist
Audiences are spending more time on their mobile devices to consume short news briefs, according to Web apps analytics company Localytics. But tablets are where the action’s really at with audiences spending 50 times more time accessing news apps on tablets than mobile devices. However, discoverability remains a problem for both platforms. Consumers don’t really browse app stores like Newsstand like they do physical newsstands; instead they’re far more likely to simply search for the digital…