Creative Sample: Use Conversion Buttons in Display Ads for Subscription Sales
Subscription sites rarely use display advertising to promote their own subscriptions — perhaps because it seems difficult to convey the benefits of a recurring charge to easily distracted prospects. But yet, display advertising can work, especially when combined with behavioral targeting. While perusing industry news sites yesterday, I came across one of the most eye-catching and creative ads I’ve seen for a subscription site: First, the ad barely looked like an ad — it looked more like…
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