Consumer Magazines See 83% Growth in Digital Readership
The GfK MRI’s new Survey of the American Consumer found that overall readership of consumer magazines has grown in the past year. What’s most interesting, however, is the 83% jump in digital readership. Overall, consumer magazines saw just a 3% growth in readership from single-copy and subscription sales, both in print and digital. And digital edition readership (i.e., tablet and replicas, not websites) still remains a fraction of overall readership at 1.4%. Yet, this 1.4% of the…
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