May 30, 2013

What’s the first rule of paywall optimization? Don’t let your customers hear you call your paywall a paywall. Instead, allow them to purchase a digital or online subscription. But paywall optimization is more than just linguistics. And there’s a plethora of mistakes being committed out there. Here are the top five: Mistake#1: Not having a specific paywall Subscribers like “all-access,” but prospects usually “Buy Now” because they want one particular item. When you create a specific paywall…