Webinar Metrics to Help Subscription Sites Increase Engagement and Sales
Whether you’re using Webinars to sell your services or as stand-alone editorial content, you’ll be interested in the new metrics on Webinar engagement and marketing, compiled by Webinar platform provider On24. On24 examined the data from the 2300+ Webinars conducted by its customers in 2012 and found a number of interesting metrics: Email to your own in-house list remains the most effective way to get people to register to attend Webinars. Two emails — one promoting the topic…
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