How to Create Scarcity — and Importance — with Online Content
Marketing experts know that creating a sense of scarcity (even if there’s abundance) can create more value around a product, and thus, significantly help drive sales. Just think of how Apple ensures that its supply of new iPhones always trails demand (thus driving more demand). We’ve discussed before how online subscription marketers can create scarcity with a timed subscription offer. But scarcity was also long used by the editorial departments of print publications to convey the…
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