April 24, 2013

While inbound links can increase search rankings, a new API Repost would allow publishers to embed articles into web pages, much like embedding a YouTube video, thereby solving the age-old aggregation dilemma. After all, mentions and summaries that link back to original articles are favorable, but not as favorable as direct traffic. But, with Repost, aggregators could embed original articles in their own posts (see an example here from TechCrunch). The advantage for aggregators is that…