Boston Globe Sees 16.8% Lift By Changing One-Page Form to Multi-Stage Cart
The Boston Globe’s hard paywall is a rarity for news sites. So is their culture of testing — at least among news sites. Peter Doucette, Executive Director of Circulation, Sales at Marketing at The Globe spoke to us about how the site is intent on maximizing and A/B testing almost everything it can in the customer life cycle. One of The Globe’s more interesting A/B tests is of its cart page. The original cart process was…
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