March 13, 2013

Amazon has historically been silent about the number of customers subscribing to its Prime service, but Morningstar just released a report estimating that the company’s member numbers have hit 10 million. Amazon’s Prime program offers free two-day shipping for books, as well as streaming video of television shows and movies and other benefits. While program had slow, questionable growth at first, it grew exponentially once Amazon decided to tie a free 30-day trial to Prime with…