Subscription Prices Rising, Article Count Dropping, Ad Revenues Steady at Metered News Sites
Despite all the hand-wringing that launching a metered paywall can induce among ad-supported news sites, it looks like they’re actually pretty good for revenue growth. A recent study by Press+ of the company’s 400-ish existing clients found that the average monthly subscription price is now $9.26, up from $8.83 in July of 2012 and $6.66 in July 2011. That’s a 39% increase overall, and 5% in the last six months. In addition, most clients are lowering the…