February 27, 2013

I serendipitously came across this PPC ad for National Geographic through Google, which automatically inserted my email address into a conversion box for newsletter sign-up: After some research, I found that Google is beta-testing this features, and has invited a select number of websites to take part. So unfortunately, there’s very little data out yet on how successful this feature is in getting email opt-ins. On the surface, it looks like a great feature. It allows searchers…