When To Offer Lifetime Memberships — And for How Much
In this week’s Members-Only Webinar, Steve Reitmeister of Zacks Investment Research explained to the Insider audience how Zacks has been able to sell more online subscriptions and paid content products by offering a $39.99 trial to everything. By allowing subscribers to sample the company’s breadth of offerings, Zacks is able to sell prospects a customized bundle of products. But one of the most interesting tips Steve had for our audience was about lifetime memberships. For around $6000,…
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