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February 14, 2013

Reaching the ‘Buy Later’ Crowd with Multiple Paid Content Products

Business Media and Publishing, Business Strategy, News, On-Demand Webinars, Paywall, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only /

Do you have more than one subscription or information product to sell? Wondering how to maximize revenues off multiple offerings? Then this is the video for you. Discover how a $39.99 paid trial and backing off helped Zacks Investment Research increase overall revenues. Steve Reitmeister, EVP at Zacks, also discusses when you should offer lifetime memberships and for how much.

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When To Offer Lifetime Memberships — And for How Much

News, Subscriber Acquisition /

In this week’s Members-Only Webinar, Steve Reitmeister of Zacks Investment Research explained to the Insider audience how Zacks has been able to sell more online subscriptions and paid content products by offering a $39.99 trial to everything. By allowing subscribers to sample the company’s breadth of offerings, Zacks is able to sell prospects a customized bundle of products. But one of the most interesting tips Steve had for our audience was about lifetime memberships. For around $6000,…

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