February 11, 2013

With Facebook’s launch of Graph Search, subscription site marketers will need to add another tool to their tool belt — SEO for Facebook. Be forewarned — social media is not often the best traffic driver or conversion tactic. Email marketing and organic search often far outstrip any other traffic-driving methods for subscription sites. But Facebook’s Graph Search does edge it slightly into the category of search engine, but with a word-of-mouth appeal to consumers that could…