More Consumers Discover Articles Through ‘Related Content’ Than Social Media

American consumers spend more than seven hours a week looking for and viewing content online. But surprisingly, in a recent study,  consumers more often used “related content” links than social media to discover new content. The study, conducted and published by the content discovery platform nRelate, examined the behavior of 2,377 online content readers in October of this year. It found that 76% clicked on links to related stories for more information, and the same percentage…

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