October 15, 2012

QR codes and other digital action codes — like Microsoft tags and digital watermarks — are getting great response rates in print marketing pieces for websites and eCommerce, according to a recent article on Audience Development. A recent study conducted by mobile marketing and technology firm Nellymoser found that digital action codes now exceed direct mail engagement (4.5% to 5.9% response rate v. 4.4%). And, as you can see from the chart below, other marketing techniques, like…