August 17, 2012

Despite the boom in music subscription services, from Spotify to Pandora, terrestrial radio and aggregator apps seems to be the most popular ways for audiences to discover new music. Nielsen’s “Music 360” study surveyed 3,000 consumers and found that 48% of listeners use radio as their first option to find new music, ahead of friends and relatives (10%). In terms of digital listening, mobile apps are key, with 54% of consumers saying they have a music…