To Bundle or Not to Bundle: The Hamletian Dilemma for Paid Content Sites
I usually recommend against bundling print and digital subscriptions for most paid content sites, since it can really devalue your online/digital offerings, making them seem like a “bonus” feature instead of an independent service worthy of full-price subscriptions. But in this week’s Case Study on our sister site, Subscription Site Insider, The Successful Investor Network presents a good case for bundling.The Successful Investor Network decided to start publishing its monthly investment newsletters in PDF formats. Since…
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