Online Subscriptions Spur Print Magazine Launch for Bloomberg
Contrary to popular belief, online content doesn’t have to cannibalize print. In fact, in some cases, it can spur new print publications. This week, Bloomberg LP announced plans to publish a glossy, 32-page print magazine during the Republican and Democratic national conventions. The publication, called Bloomberg Insider, will pull content from the media conglomerate’s various website properties, including Bloomberg News, Bloomberg Businessweek, and its latest brainchild, Bloomberg Government (which has an annual subscription plan of $5,700…
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