Get More Annual Subscriptions With Highbeam’s Simple Messaging Tactic

We all love annual subscriptions for their simplicity — they get you money upfront (even if you have to defer the income on your balance sheets) and they reduce churn. But how to you get your prospects to choose an annual plan over a monthly one? Highbeam Research, the subject of this week’s Case Study on our sister site, Subscription Site Insider, tested their way to their optimal solution: Present the annual subscription price as a weekly…

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