Most Tablet Users Have Purchased Subscription Content, Ad-Supported Content Gaining Popularity
A new study by the Online Publishers Association has found that 61% of tablet users have purchased some type of content on their devices in the past year, whether it be a movie, book or news subscription. Of those, 39% have bought either a magazine subscription or a single issue of a magazine in the last 12 months, and 15% have bought a newspaper subscription. However, at the same time, there’s a growing preference for free,…
