Why the Epsilon Email Breach Might Hurt Online Subscription and Membership Sites

Last week the email marketing company Epsilon announced it had suffered a security breach that exposed an as-yet unknown number of personal email addresses to hackers. While Epislon and many of its affected clients – including Capital One, US Bank, LL Bean Visa Card, Citi, and JP Morgan Chase – were quick to reassure customers that the hackers gained no other sensitive information such as credit card numbers, this breach could still have big repercussions…

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