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Ready or Not, Here It (AI) Comes
AI is moving deeper into pricing, payments, fraud, customer accounts and the basic mechanics of recurring revenue.
Signal of the Week:
AI is becoming an operating issue across pricing, payments, account security and customer authorization.
We did not start this week expecting to cover quit...
by Kathy Greenler Sexton —
Sep 07, 2026
american express
anthropic
apple
bank of america
discover
dollar shave club
edreams
edreams odigeo
ipsy
jcb
madrona
mastercard
meta
openai
opodo
oura
peacock
salesforce
truly beauty
unionpay
usps
visa
The New Rules of Pricing?
Companies are changing what customers pay, how they pay, and what they get in return.
Signal of the Week:
The price itself is no longer the whole pricing story.
Pricing certainly had a week. We saw day-part pricing, usage added to the bill, subscribers required to accept a price increase, ...
by Kathleen Greenler Sexton —
Aug 24, 2026
apple
blue apron
deepseek
doxo
harvest
lg
ms now
nbcuniversal
peacock
trend micro
walmart
walmart+
worldpay
youtube
Terms and Conditions May Apply.
The fine print had a busy week. Across AI, streaming, fintech, and software, subscribers were reminded that the product, price, or benefits they agreed to can continue to change after they click Subscribe.
Signal of the Week:
The subscription may start with your customer's yes. What happens a...
by Kathy Greenler Sexton —
Aug 17, 2026
adobe
anthropic
apple
goodrx
google
juniper research
klarna
mcgraw hill
microsoft
openai
paypal
revolut
similarweb
spotify
stripe
suno
wework
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