Supernatural Returns at Double the Price, New Subscriptions Required

customer loyalty meta meta quest subscriber retention subscription migration subscription pricing supernatural supernatural health vr fitness Oct 22, 2026

After subscribers rallied to save the VR fitness service, its original team is counting on that loyalty to support an independent business.

Supernatural, the virtual reality fitness subscription service formerly owned by Meta, relaunched October 21 under independent ownership. Existing subscribers who want to continue using the service will need to sign up again, this time at roughly twice the price.

The new Supernatural costs $19.99 a month or $199.99 annually, compared with Meta's $9.99 monthly and $99.99 annual plans. Those higher rates are close to what Supernatural charged before Meta reduced its prices, reflecting a return to the service's earlier pricing rather than an entirely new premium offer.

The relaunch follows Meta's decision earlier this year to stop producing new content. Subscribers responded with petitions and public appeals to keep the service alive, including one petition that attracted more than 7,800 supporters.

Now, members of the original team are bringing Supernatural back through a smaller independent company, Supernatural Health. The new service is available in early access in the United States and Canada, with thousands of workouts and familiar coaches already in place.

Existing Subscribers Must Sign Up Again

Meta's original service, now called Supernatural Legacy Edition, will remain available until December 3, 2026. Subscriptions to that version will end when it closes, and customers with annual plans extending beyond the shutdown are expected to receive prorated refunds.

The new Supernatural is a separate app with its own accounts and subscriptions. Returning customers must download it, create an account and purchase a new membership. They won't automatically move from the Meta-operated service to the independent version.

Monthly subscriptions include a seven-day free trial, while annual plans offer 14 days.

Although Supernatural Health now operates the service independently, it still depends on Meta's platform. The app runs on Meta Quest headsets, is distributed through the Meta Horizon Store and uses Meta's subscription billing system. Customers continue managing payments and cancellations through that platform.

Preserving Years of Workout History

Supernatural is helping returning members carry their progress into the new service, including workout history, points, streaks, favorites, badges and their original start date.

The transfer is manual and must be completed before December 3. Some information will appear immediately, while other workout history may take longer to become available.

Members can create a new account and transfer their history without purchasing a subscription right away, giving them time to decide whether they want to return as paying customers.

For longtime members, that history represents years of workouts and personal milestones. Preserving it gives them one less reason to hesitate about moving to the new service.

A Smaller Business With Different Economics

Supernatural Health is operating with a team previously reported to number approximately 15 people, a considerable change from its years under Meta.

The independent company has brought back familiar coaches and relaunched with thousands of existing and updated workouts. More content and music are planned, although some features, including group workouts, heart-rate tracking and a companion mobile app, are still being rebuilt. A full release is expected in early 2027.

Supernatural Health says its pricing will help support the team, music licensing and continued development. It also offered early supporters a $180 founding-member annual rate for the first year, below the standard $199.99 price.

Those registrations gave the company an early indication of community interest, but signing up for the founding offer wasn't the same as becoming a paying subscriber. Supernatural hasn't disclosed how many former subscribers have returned or how many it expects to attract.

The company is now responsible for operating a service that previously had the resources of Meta behind it.

Insider Take

Supernatural is making a remarkable bet on the loyalty of its subscribers.

When Meta stopped developing the service, members didn't quietly move on. They organized petitions, spoke publicly about what Supernatural meant to them and pushed for a way to keep it alive. The returning founders and coaches saw enough in that response to believe the service had a future.

Many subscription businesses would love to have customers who cared that deeply. But caring about a product and deciding to pay for it again are different things, particularly when the price has doubled.

Supernatural also faces an unusual challenge. Existing subscribers aren't being automatically renewed into a new arrangement. They're being asked to make a fresh purchasing decision, this time with a smaller independent company operating the service.

The coaches are familiar, the community is engaged, and members can preserve the progress they've made. Those are meaningful reasons to return, even if some features are still being rebuilt.

But the most vocal supporters may represent only a small portion of the previous subscriber base. Others may enjoy the memories of the service without wanting another $200 annual commitment.

The community helped bring Supernatural back. Whether enough people will pay to keep it going is a different test of loyalty.

Why Subscribers Stay: How Retention Drivers Differ From Acquisition Drivers

Supernatural's relaunch raises a difficult question: Will customers who cared enough to help save a service also pay more to keep using it? This guide examines why subscribers continue paying, which may differ from what attracted them initially. Operators can use it to identify what customers value in an ongoing relationship and assess whether that value can support retention when an offer changes.

Subscriber Journey Mapping & Audit Guide (Includes Worksheet)

Even loyal subscribers can be lost during a transition if moving to a new service is confusing or difficult. This guide and worksheet help operators follow the experience from signup through account access, billing and support. Teams can use it to find where a platform migration, new subscription or account change may prevent customers who want to continue from completing the move.

Sources

Supernatural Health, Frequently Asked Questions. Membership pricing, transition, refunds, account transfers and billing arrangements.
UploadVR, How Supernatural Got a Second Life Without Meta. August 20, 2026. Background on the independent company, community response and relaunch plans.
UploadVR, The New Supernatural Launches in Early Access on Quest. October 21, 2026. Relaunch details and product availability.
The Verge, Supernatural's Comeback Starts Today, With More Music and VR Workouts Coming Soon. October 21, 2026. Independent reporting on the product transition.
Road to VR, VR Fitness App Supernatural Re-launches Into Early Access on Quest Following Meta Spin-out. October 21, 2026. Pricing and relaunch reporting.